It has been an exciting time for Climate Active since our rebrand in late 2019. We’re seeing a fantastic growth in certification numbers and new members joining our community of change-makers.
In developing the brand a few years ago, it was always part of the brief to allow room to expand and grow beyond the carbon neutral story. We wanted flexibility to let the initiative evolve and create new certification options when the time came.
To support this, we are working with members to develop new recognition options for voluntary action. This will help Climate Active to expand and adapt to meet the needs of businesses as the voluntary market changes. It will also help to accommodate developments in the renewable gas and hydrogen markets.
- The 100% Renewable Electricity Standard will recognise organisations and products that match 100% of their electricity use with renewable energy. This will mean more and different types of organisations can get formal recognition for their voluntary actions.
- The Emissions Reduction Standard will improve the credibility of a business’s emissions reduction claims. This will recognise businesses that meet substantial measured and verified emissions reduction achievements and goals (as opposed to using offsets to become carbon neutral).